Innovation Management
Conference (BCERC) , Waterford, Ireland. 2017 Sprinkmeyer, C. (2017) The Impact of TMT Heterogeneity on Large Firms’ Entrepreneurial Orientation – A Double-edged Sword? 2017 Academy of Management (AOM) Annual [...] Hans, M. (2017) Rotten Apple Spoils the Barrel? Greenwashing and Trust in Cause-Related Marketing. 2017 Academy of Management (AOM) Annual Meeting , Atlanta, USA. Reinshagen, A., Brettel, M. (2017) Effectual [...] Orientation? 2017 Babson College Entrepreneurship Research Conference (BCERC) , Norman, Oklahoma, USA. Friedrich, O. (2017) How Entrepreneurial Passion Affects Innovation in New Product Development. 2017 Babson …